August China Refrigeration Market Price Analysis Report

In August, in the Chinese refrigerator market, both the double-door refrigerator market and the three-door refrigerator market saw their average prices increase, and overall it was 4.4% higher than in July. From the perspective of the price segment, consumers in the double-door refrigerator market focus on less than 3,000 yuan, while the price segment of the three-door refrigerator market focuses on the "M-type" distribution.

Report points

• Overall market price segment: The price segment of 2001-3000 yuan is most concerned by consumers.

• The average price of the overall market: In August, the average price of the refrigerators' products increased by 149 yuan.

• Overall market brand: Most local branded products cost around RMB 3,000.

• Double-opening market price segment: The price segment below 3,000 yuan accounts for almost 90% of the price segment.

• Double opening market average price: In August, the average price of double-door refrigerator market was 2,171 yuan.

• Double-door market brand: The average price of Konka's products is relatively low, at 1,865 yuan.

• Three-door market price segment: The proportion of attention in each price segment is “M-shaped”.

• Average price of three-door market: In August, the average price of three-door refrigerators was 4,112 yuan.

• Three-door market brand: Rongsheng's average product price is relatively low, at 2,891 yuan.

• Comparison of average market prices in July-August: The highest average price increase for the three-door refrigerators market.

First, the overall refrigerator market price analysis

(I) Product price segment

• The price range of 2001-3000 yuan products are most concerned by consumers

From the perspective of the product price range for this month, 2001-3000 yuan replaced the price of 2,000 yuan or less with the proportion of attention ratio of 21.2%, which became the most popular price segment for consumers, followed closely below 2,000 yuan, and the proportion of attention was 20.1%. In addition, the proportion of attention in the price segment of 4001-6000 yuan and more than 8,000 yuan is similar, which is 18.4% and 18.2% respectively.

(II) Average market price

• August average price of refrigerator products rose 149 yuan

According to statistics from ZDC, in August 2013, the average price of Chinese refrigerator products rose from 3,339 yuan in July to 3,542 yuan this month, or 149 yuan, up by 4.4% from the previous quarter.

In August 2013, in the Chinese refrigerator market, both the double-door refrigerators market and the three-door refrigerators market saw their average prices increase. Overall, they were up 4.4% from the previous month in July. From the perspective of the price segment, consumers in the double-door refrigerator market focus on less than 3,000 yuan, while the price segment of the three-door refrigerator market focuses on the "M-type" distribution. Report Highlights • Overall market price...

(III) Average price of the brand

• Prices of most local brands are around RMB 3,000

In August 2013, in the Chinese refrigerator market, from the top ten brands most concerned by users, the average prices of foreign brands—Siemens, Samsung, LG and Panasonic—were relatively high, all over 4,000 yuan, and most of the local The average price of the brand's products is around 3,000 yuan, which is more advantageous in terms of price. Among them, the average price of Hisense's products is relatively low, at 2939 yuan.

Second, double door refrigerator market price analysis

(I) Product price segment

• The price segment below 3,000 yuan accounts for almost 90% of the price segment

Different from the overall market, in August 2013, on the double-door refrigerator market, the price segment below RMB 3,000 accumulated close to 90% of the attention, which is the mainstream price segment of the market. Among them, the proportion of attention below 2,000 yuan and 2001-3000 yuan price segment is more than 40%, respectively 45.8% and 44.0%.

(II) Average market price

• August double door refrigerator market average price of 2171 yuan

In terms of the average price of products, in August 2013, the average price of double-door refrigerators in China was 2,171 yuan, which was lower than the total market of 3,542 yuan. Compared with July, it rose by 58 yuan, a 2.7% increase from the previous quarter.

August 2013 China Refrigeration Market Price Analysis Report

(Chart) Comparison of the average price of double-door refrigerators in China from July to August 2013

(III) Average price of the brand • Prices of most local brands are around RMB 3,000 In August 2013, in the Chinese refrigerator market, from the top ten brands most concerned by users, foreign brands – Siemens, Samsung, LG and Panasonic's average price of products is relatively high, all over 4,000 yuan, the average price of most local brands ...

(III) Average price of the brand

• The average price of Konka's products is relatively low, at 1865 yuan

From the perspective of specific brands, on the double-door refrigerator market this month, the average price of Samsung's products is relatively the highest, reaching 3058 yuan; the average price of most brands is between 2000-3000 yuan, and the brand is less than 2,000 yuan. There are Rongsheng, Hisense and Konka, of which, the average price of Konka's products is relatively low, only 1,865 yuan.

Three, three-door refrigerator market price analysis

(I) Product price segment

• The distribution of attention ratios for each price segment is "M type"

In August 2013, on the three-door refrigerators market in China, the proportion of attention in various price segments was “M-shaped”. Among them, the price segment between 2001-3000 yuan and 4001-6000 yuan is the peak, and the attention ratio is basically similar, which is 24.4% and 24.3% respectively. In addition, the price segment with more than 10.0% attention has 2,000 yuan or less and 3001-4000 yuan. 6001-8000 yuan, respectively, 14.6%, 18.3% and 13.3%.

(II) Average market price

• The average price of three-door refrigerators in August is 4,112 yuan

In terms of average price of products, in August 2013, the average price of products for the three-door refrigerators market was 4,112 yuan, which was higher than that of the overall refrigerator market and double-door refrigerators market. Compared with July, there was a significant increase, with an increase of 185 yuan. , the chain rose by 4.7%.

(III) Average price of the brand • The average price of Konka's products is relatively low, which is RMB 1865. From the perspective of specific brands, the average price of Samsung’s products is relatively highest, reaching RMB 3,058 on the double-door refrigerator market this month; most of the products of the brand are The average price is between 2000-3000 yuan, but the brands below 2,000 yuan have Rongsheng, Hisense and Konka...

• The average price of Rongsheng's products is relatively low, at 2891 yuan

From the perspective of specific brands, on the three-door refrigerator market this month, the average price of foreign brands is significantly higher than that of local brands. The average price of many local brands is basically around 3,000 yuan, of which the average price of Rongsheng products is relatively low. For 2891 yuan.

IV. Comparison of the average price of the overall market and market segments

• The highest average price increase for the three-door refrigerators

Judging from the average price of products in different markets, the average price of three-door refrigerators this month is higher than that of the overall market, while the average price of double-door refrigerators is lower than that of the overall market. The difference between the average price of the two markets is 1,941 yuan. Compared with July, the average price of all major markets rose this month, and the average price of triple-door refrigerators rose the most, reaching 185 yuan.